Almost all business owners can tell you what they do and how they do it. If they cannot, do business with someone else! Very few can tell you why they do what they do. But knowing why you exist in business makes all the difference. It makes the difference between success and failure, between purpose-driven employees and direction-less employees, between clarity and confusion, and between leaving a legacy and leaving a sad story.
Some leaders do a decent job of communication a mission, vision, values, strategies and plans. But without fail, they leave out the Why — why they are in business. Before mission, vision and values are formulated, the Why should come first. How can you forge a vision without knowing the Why? Everything should spin off the Why.
This concept is laid out beautifully in Simon Sinek’s book titled Start With Why. We highly recommend you read it and live it. If you don’t know your why, be advised that discovering it is harder than you think. It will take some thoughtful, meaningful time on your part to find it. But once you do, it will make all the difference. Check out this video from Simon Sinek to get yourself started: