180 Business Coaching and Consulting, Blog

How To Get Your Business Moving

office-pen-calculator-computation-163032If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.
A solution to growth is the three C’s to business movement. They are:

1. Conversations

2. Commitments

3. Creating Value

You simply must have more conversations with more people, for many more hours and days than you currently are doing. The more opportunities you create to get yourself in front of people to speak about your business, the more likely you will be to get new customers. This seems like a no-brainer, but many business owners assume people will find them on their own. You can develop your conversation pipeline by offering to speak to groups and associations, getting referrals from people you know, joining networking groups, and much much more.Once you have built your conversation pipeline, begin to ask for commitments to buy or try your product or service. The most basic rule of sales is and always will be, Ask For The Order!Now that you have some customers, create value that keeps bringing them back for more. Find a way to provide a unique value proposition that no one else is offering. When you do that, your customers will begin to refer other customers to you. So, if you are stuck and not growing, try creating more conversations with prospects, ask for more commitments to buy, and fashion a fantastic value to all of your new customers. Watch your business grow as a result of these activities.

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