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Why Does Your Business Exist?

Almost all business owners can tell you what they do and how they do it. If they cannot, do business with someone else! Very few can tell you why they do what they do. But knowing why you exist in business makes all the difference. It makes the difference between success and failure, between purpose-driven employees and direction-less employees, between clarity and confusion, and between leaving a legacy and leaving a sad story.

Some leaders do a decent job of communication a mission, vision, values, strategies and plans. But without fail, they leave out the Why — why they are in business. Before mission, vision and values are formulated, the Why should come first. How can you forge a vision without knowing the Why? Everything should spin off the Why.

This concept is laid out beautifully in Simon Sinek’s book titled Start With Why. We highly recommend you read it and live it. If you don’t know your why, be advised that discovering it is harder than you think. It will take some thoughtful, meaningful time on your part to find it. But once you do, it will make all the difference. Check out this video from Simon Sinek to get yourself started:

Simon Sinek’s How Great Leaders Inspire Action

About Us

Our Core Values

  • People
    • A 2 Corinthians 5:16 orientation, develop talent always, lift others up.
  • Integrity
    • Words and deeds match up. I am who I am when no one is watching.
  • Creativity/Innovation
    • Thinking outside the box: trying new ways of reaching goals.
  • Competence
    • Possess the skill, knowledge, and ability to effectively perform.
  • Effectiveness
    • Executing with precision to achieve results.
  • Change
    • Looking forward to and valuing change, doing things differently.
  • Learning
    • Invest in personal and professional development, and self-education.
  • Intentionality
    • Be deliberate and purposeful toward action.
  • Transparency
    • Be open, honest, and self-aware with employees and clients, be readily and easily understood.
About Us

Why We Exist and Why You Need Us

We are in the consulting and coaching business to breathe life into small businesses in such a way that their owners, leaders, and employees can get rid of a culture of complacency, insignificance, and underwhelming results. In other words, we want to end small business failure.