180 Business Coaching and Consulting, Blog

How To Get Your Business Moving

office-pen-calculator-computation-163032If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.
A solution to growth is the three C’s to business movement. They are:

1. Conversations

2. Commitments

3. Creating Value

You simply must have more conversations with more people, for many more hours and days than you currently are doing. The more opportunities you create to get yourself in front of people to speak about your business, the more likely you will be to get new customers. This seems like a no-brainer, but many business owners assume people will find them on their own. You can develop your conversation pipeline by offering to speak to groups and associations, getting referrals from people you know, joining networking groups, and much much more.Once you have built your conversation pipeline, begin to ask for commitments to buy or try your product or service. The most basic rule of sales is and always will be, Ask For The Order!Now that you have some customers, create value that keeps bringing them back for more. Find a way to provide a unique value proposition that no one else is offering. When you do that, your customers will begin to refer other customers to you. So, if you are stuck and not growing, try creating more conversations with prospects, ask for more commitments to buy, and fashion a fantastic value to all of your new customers. Watch your business grow as a result of these activities.

180 Business Coaching and Consulting, Blog

The 7 Traits Common to Great Leaders

leadership
If you desire to be a great leader, learn from the best leaders by reading and studying how they lead.Why try to create a new model of leadership, when you can model yourself from the best? Thousands of leadership books have been written and studied, and some common traits emerge. Develop these traits within yourself, and you will become the leader you desire to become.

Below are 7 traits that are common to great leaders, in no particular order of importance.

1. Servant’s heart – Successful leaders serve others well. They operate not from a top-down pyramid point of view, but from a bottom-up perspective. They are intentional about serving the needs of their team and place much less emphasis on their own needs and desires.

2. Action-oriented – Great leaders despise complacency, hesitation, paralysis by analysis, and passivity. They demand action in themselves, and expect it in others. They plan their work and work their plan, every day of every week.

3. Inspirational – You cannot lead effectively without the ability to inspire others to achieve great things and get fantastic results. Inspirational leaders inspire through vision-casting, story-telling, and providing loads of encouragement.

4. Strategic – Great leaders develop and implement effective strategies to accomplish the company vision and goals. They are much more strategic than tactical. The strategy drives them, and they are relentless in their focus on strategy.

5. Results-driven –  Positive results matter to effective leaders. Achieving positive results in profits, people, and performance drive the successful leader.

6. Effective communicators –  If you cannot communicate effectively, you cannot lead. Great leaders speak early and often about vision, goals, performance, and problem-solving. More than anything, however, they are great listeners. They keep their ear to the ground, so to speak, to always know what is going on in the organization.

7. Team builders – Great leaders spend huge amounts of their time building effective teams that can carry the company vision to fruition. Great results come from great people.

Leaders build great teams by coaching, mentoring, teaching, training, and recruiting.If you desire to be a great leader, examine your leadership abilities and compare them with this list to see how you stack up. Recognize that these traits can be learned and incorporated into your daily leadership life.

180 Business Coaching and Consulting, Blog

Coaching  – The Missing Management Tool

You cannot lead unless you can coach.

– Christian Simpson

The truth is most leaders and managers do not coach their teams. Many do not know what business coaching is because the concept of coaching has been ruined, particularly from the world of sports. Sports coaches take their players at the beginning of the season and start from scratch with training, assuming that their players do not know anything. It is called the empty vessel approach to coaching. John Wooden, the famous UCLA basketball coach, would start every season by introducing his entire team to the basketball. His training was that basic. While effective, his coaching is representative of most sports coaches – it is a one way model to teach specific skills and steps. In business, your new employees do not come to you as empty vessels.  They possess a range of values, abilities, and skills. Once your employees are trained on systems, procedures, and policies, true business coaching is what will add value to them.

Another reason coaching is not understood or used in business settings very often is that people confuse coaching with teaching, mentoring or counseling. In coaching, the coach draws answers from the employee. In teaching, the trainer simply provides information. In coaching, the coach shares his experience only when necessary. In mentoring, you share your experiences, opinions, and solutions with the employee. In coaching, the coach is proactive and works on future growth and results. In counseling, the therapist usually works on past issues to resolve present conflicts.

An effective coaching program will create an alliance between the manager/coach and the employee where both are active equal participants in reaching positive results for the employee. A successful coaching program will include these basics:

  •  Effective questioning
  • Active listening
  • Learning followed by action
  • Self-discovery by  the employee
  • Greater awareness of  greater possibilities for the employee
  • Better clarity for the employee
  • Improved responsibility, decision-making, and choices by the employee

At the heart of coaching is the critical and effective use of questioning and asking questions. Every great designer, inventor, change-agent, or innovator used questioning to solve problems, create new products or services, or move forward in their career and their life. Coaches ask questions because it draws out the best in the employee. Coaching and questioning go hand in hand. Implement coaching in your company as a part of the training and development of your people. Coaching can be another effective way to create bonds between the manager and the employee, demonstrate a desire to help your employee succeed, and reduce turnover by keeping your employees learning and growing.

 

 

 

 

Blog

Why Does Your Business Exist?

Almost all business owners can tell you what they do and how they do it. If they cannot, do business with someone else! Very few can tell you why they do what they do. But knowing why you exist in business makes all the difference. It makes the difference between success and failure, between purpose-driven employees and direction-less employees, between clarity and confusion, and between leaving a legacy and leaving a sad story.

Some leaders do a decent job of communication a mission, vision, values, strategies and plans. But without fail, they leave out the Why — why they are in business. Before mission, vision and values are formulated, the Why should come first. How can you forge a vision without knowing the Why? Everything should spin off the Why.

This concept is laid out beautifully in Simon Sinek’s book titled Start With Why. We highly recommend you read it and live it. If you don’t know your why, be advised that discovering it is harder than you think. It will take some thoughtful, meaningful time on your part to find it. But once you do, it will make all the difference. Check out this video from Simon Sinek to get yourself started:

Simon Sinek’s How Great Leaders Inspire Action