180 Business Coaching and Consulting, Blog

How To Get Your Business Moving

office-pen-calculator-computation-163032If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.If you are struggling to build your business, remember this: Customers do not come to you, you have to go to them. You can have the best logo, the best product or service, the best business plan, etc., but if you do not go out and engage with prospective customers, you will become stuck at low growth. In the movie Field of Dreams, the main character played by Kevin Costner was told “Build it, and they will come.” For your business, that slogan will not work. A better slogan would be “Build it, go find customers, and they will come.” If you are having trouble growing your revenue stream, just know that you are not alone. Many small business owners struggle in this area.

There are solutions, however, and they have to do with making yourself available to more people.
A solution to growth is the three C’s to business movement. They are:

1. Conversations

2. Commitments

3. Creating Value

You simply must have more conversations with more people, for many more hours and days than you currently are doing. The more opportunities you create to get yourself in front of people to speak about your business, the more likely you will be to get new customers. This seems like a no-brainer, but many business owners assume people will find them on their own. You can develop your conversation pipeline by offering to speak to groups and associations, getting referrals from people you know, joining networking groups, and much much more.Once you have built your conversation pipeline, begin to ask for commitments to buy or try your product or service. The most basic rule of sales is and always will be, Ask For The Order!Now that you have some customers, create value that keeps bringing them back for more. Find a way to provide a unique value proposition that no one else is offering. When you do that, your customers will begin to refer other customers to you. So, if you are stuck and not growing, try creating more conversations with prospects, ask for more commitments to buy, and fashion a fantastic value to all of your new customers. Watch your business grow as a result of these activities.

180 Business Coaching and Consulting, Blog

The 7 Traits Common to Great Leaders

leadership
If you desire to be a great leader, learn from the best leaders by reading and studying how they lead.Why try to create a new model of leadership, when you can model yourself from the best? Thousands of leadership books have been written and studied, and some common traits emerge. Develop these traits within yourself, and you will become the leader you desire to become.

Below are 7 traits that are common to great leaders, in no particular order of importance.

1. Servant’s heart – Successful leaders serve others well. They operate not from a top-down pyramid point of view, but from a bottom-up perspective. They are intentional about serving the needs of their team and place much less emphasis on their own needs and desires.

2. Action-oriented – Great leaders despise complacency, hesitation, paralysis by analysis, and passivity. They demand action in themselves, and expect it in others. They plan their work and work their plan, every day of every week.

3. Inspirational – You cannot lead effectively without the ability to inspire others to achieve great things and get fantastic results. Inspirational leaders inspire through vision-casting, story-telling, and providing loads of encouragement.

4. Strategic – Great leaders develop and implement effective strategies to accomplish the company vision and goals. They are much more strategic than tactical. The strategy drives them, and they are relentless in their focus on strategy.

5. Results-driven –  Positive results matter to effective leaders. Achieving positive results in profits, people, and performance drive the successful leader.

6. Effective communicators –  If you cannot communicate effectively, you cannot lead. Great leaders speak early and often about vision, goals, performance, and problem-solving. More than anything, however, they are great listeners. They keep their ear to the ground, so to speak, to always know what is going on in the organization.

7. Team builders – Great leaders spend huge amounts of their time building effective teams that can carry the company vision to fruition. Great results come from great people.

Leaders build great teams by coaching, mentoring, teaching, training, and recruiting.If you desire to be a great leader, examine your leadership abilities and compare them with this list to see how you stack up. Recognize that these traits can be learned and incorporated into your daily leadership life.